Mobile phone ads aren’t really my thing. They want to tell me all about the features I won’t use, and show me the kind of beautiful people the phone won’t make me more attractive to.
But Samsung has spoken to me with its advertising campaign for the Ultra Touch S8300. It forgets the tech speak and uses a more universal language: cute animals!
The link between a mobile phone and kittens might not be immediately apparent, but stay with me. As the ad cleverly explains, the Ultra Touch is much more than a phone. It’s a desk computer for bunnies, a dance floor for fully chickens, and a controlscreen for an evil hedgehog.
But if I buy one, do I get these cute critters too?