Goldieblox is a new range of toys aimed primarily at girls. The difference is these aren’t your typical girly toys such as dolls, princesses, and all things pink.
Instead, Goldieblox features interactive games based around engineering, building, and coding, all things that are traditionally male pastimes.
This isn’t all that original, as toy companies have provided alternatives for kids disinterested in traditional gender roles for years. But Goldieblox is getting a lot of attention.
What the people behind Goldieblox have done is realize the power of the Web, and in particular, viral video advertising. This video, featuring a catchy song, cute kids, and an epic Rube Goldberg machine, is amazing.
