Most shampoo ads bombard us with a list of scientific ingredients we don’t really understand and images of beautiful women with impossibly gorgeous hair. So it’s refreshing to see a commercial like this one for Pantene which actually uplifts us.
It tells the story of a deaf violinist who overcomes her handicap and the cruel taunts of her parents and peers to achieve her dreams. It’s a beautiful story, and one which doesn’t seem to have a lot to do with hair, but who really cares?
I honestly forgot Pantene was trying to sell me something as I became swept away by this story. It probably won’t make me go out and buy a bottle of shampoo, but it has got me talking about the brand which can only be a good thing.
