While all of the big-name brands such as Budweiser and GoDaddy have been relentlessly hitting us all with Super Bowl ads this week, a less-known company called Mophie has delivered what must surely rank as one of the best Super Bowl commercials of all time.
Mophie makes smartphone cases which have batteries built into them. This means you can keep using your smartphone for longer before needing to plug it in.
They have used this aspect of their products to promote themselves just in time for Super Bowl XLIX, with an ad that features a vision of a dystopian future in which nothing quite looks right.
There is a simple explanation though. Which you’ll have to wait until the end of the ad to see.