The modern world shows us that an advertisement doesn’t have to run on television to be effective. Internet-based viral video campaigns have been responsible for some of the most creative marketing in recent years.
This new ad by Volkswagon, which takes humble shopping carts and adds some extra pep, may be one of my favorites.
Struggling with a shopping cart has always been one of life’s frustrations, so why not add a skateboard and make the grocery trip more fun? With the tag line promising to put us in the fast lane, Volkswagon does just that.
This looks brilliant, although I’m sure the stores would have even less chance of getting their carts back once shoppers are done!
