This is a commercial for the University of Lincoln. I know it looks like a scene from Shaun of The Dead, but this was actually conceived as a way of putting the University of Lincoln on the map. And it kinda worked.
The problem was that these commercials were banned from being shown on TV, which meant they were instead posted online where they went viral.
These adverts have split opinion almost slap-bang down the middle. Some people think they’re forward-thinking and a good way to attract potential students, while others consider them vulgar and not befitting an esteemed place of learning.
I personally think they’re awesome, especially this one. It would certainly have made me want to know more about the University of Lincoln, even thought I would have then based my decision on whether to go there on the actual courses available.