What happens when you let 100 cats loose in an Ikea store? Something a little like this.
This video shows this bizarre pet project, complete with all the drama of fighting cats, cats getting into tight squeezes, and cats exploring the home megastore. If you like cats, this is definitely your video.
I must admit, I got pretty suckered in by this. By largely leaving the cats to their own devices in such a foreign environment, we get to really observe their behavior.
Honestly, I was a little disappointed when I realized it was all done to create an ad. I’m not sure what I thought was going on, but that sort of cheapened the whole experience for me!