Who thought mineral water could have such an amazing effect on your body? Especially as it is essentially just the same as the stuff that comes out of the tap in your kitchen. Oh, the power of advertising.
Seeing anyone dance, rap, or skate to Rapper’s Delight by The Sugarhill Gang is pretty cool, in a retro kind of way. But seeing a group of babies doing it is particularly awesome, especially as they’re fantastic roller skaters.
It doesn’t actually matter that it’s all clearly CGI, because it’s done so well that your brain is always on the verges of believing it’s real. Especially with the babies’ faces matched really well to what their feet are doing.
Does this advert make me believe Evian can make you feel 2 years old and able to skate like a champion? No, but the ingenuity and creativity of it does make me more likely to buy the product, which is really all the advertising execs can ask for.
