Picture the scene. You’re one of the first people in the whole world to get your hands on the new iPhone 6. You snagged your place at the front of the line, queued for ages to be let in, and then handed your money over in exchange for a shiny new iPhone 6.
And then you drop the thing on the floor on live television. Oops.
This guy was being interviewed on TV about being the first person in perth, Australia, to buy an iPhone And in his excitement, he pulled the box open too sharply, causing the iPhone 6 to fall out onto the floor.
He’s lucky it didn’t break, but his humiliation will live on a lot longer than his brand new iPhone.