If you have ever eaten fast food, which, let’s face it, each and everyone of us has at some point, then you’ve probably wondered why the end product never looks as good as the advert.
This video explains all, by going behind the scenes at a McDonald’s photoshoot.
Hope Bagozzi, Director of Marketing at McDonald’s Canada, invites us into watch a quarter pounder with cheese being photographed for marketing purposes.
There is clearly a difference in what’s advertised and what’s sold in store. But there’s no great conspiracy. McDonald’s is just tempting you in with the best possible shot of its product it can muster.
