Google’s attempts at social networking haven’t gone smoothly up to now. Orkut and Jaiku have both failed to really take off in a mainstream way. So it’s trying again, this time with Google Buzz, which will be integrated into Gmail.
Email has somewhat fallen out of fashion these days. Certainly compared to what it once was. Simply because there are now so many other ways to commuincate with people on the Internet.
Twitter, Facebook, and Skype are just three such examples.
So what better way to launch a social networking project than to integrate it into everyone’s email account. It’s then kind of like email is evolving and becoming something new and different to what it has been.
Google Wave is the ultimate goal but Google Buzz is a good start.