The Umami Burger has gained a sort of cult following after Yahoo did a report on it earlier today. It seems like a bunch of celebrities are dishing out $10 for these Japanese burgers and loving them.
Umami, when translated from Japanese actually means “savoriness.”
Jay Leno and Ashton Kuther are regular eaters at the Umami restaurant, so I can see why they would pay $10 for a burger. From the look of the video, it doesn’t really seem that special, but I guess eating is believing.
It’s too bad that the Umami burger is only available in Los Angeles. I’m getting hungry just looking at this video!
