The fashion world tends to take itself very seriously. Models rarely smile despite wearing the sort of clothes I’d give my right arm for. So thank goodness for Lanvin, which celebrates the lighter side of life with this fun fall/winter advertising campaign.
Models Karen Elson, Raquel Zimmermann, Lowell Tautchin, and Milo Spijker let their hair down and enjoy some unashamedly bad dancing to the Pitbull soundtrack. How refreshing to see models actually having fun in their designer garb for once. More of this please!
Make sure you watch to the very end to see Lanvin’s creative director Alber Elbaz busting a move!