Apple recently held another of its huge press events which the tech press falls over itself to cover. But not everyone was impressed this time out.
In fact, Gizmodo was so unimpressed by what it saw it made a video offering proof of how Apple has turned from being an innovator to an imitator.
It’s hard to disagree with this evidence, as it all adds up to Apple just copying its competitors. Apple Music is the most obvious example, arriving years after Spotify launched.
The obvious cause of this change is the loss of Steve Jobs. Apple has never recovered from the death of its great leader, and while customers are still buying products, those products are becoming less exciting by the year.