For an advert to grab me these days, and prevent me from changing to another channel, they have to be original and fun. And there’s no better ad around right now than the ‘Poo At Paul’s’ one for Glade Air Freshener.
The original ad is my favorite of all time purely because of the ludicrousness of it all. And now there’s been a remake just for Liverpudlians. Yes, this is the all new, all scouse version of the ad.
What’s changed? Well, the kid now has the voice of a scouse man and instead of saying “poo” he says “shit”. Instead of “toilet” it’s “bog” and there’s swearing galore.
Is this ad reinforcing stereotypes of people from Liverpool? Undoubtedly. But is it funny and clever at the same time? Of course. Which for me makes it more than worthwhile.
And no, I don’t think Glade will actually be releasing this advert in Liverpool in place of the old one. Unfortunately.
