Ordinarily the ads that bring a tear to my eye feature baby animals, old people in love, or sick smokers reminding us of the risks of their bad habit. I can’t remember the last time an advertisement for a restaurant chain tugged at my heart strings, but I suppose there’s a first time for everything. This commercial for Chipotle Mexican Grill really hits the spot.
I think Willie Nelson’s version of Coldplay’s “The Scientist” may be the biggest reason this ad’s brought me undone. This is such a moving song, and Willie’s roughened vocals take it to a new level.
Add in those cute animated piggies, who really deserve better than becoming cubes, and it’s a recipe for waterworks!
