Watch Black Friday Shoppers Line Up Around Lululemon Raw Video

19 sec read

“Are fanny packs still cool? If TikTok has anything to say it about it, then yes, especially if it’s the Lululemon belt bag. With literal billions of views on TikTok where users are proud to show off the style’s easy-wearing versatility and go-everywhere nature, the belt bag is clearly a hit.

“For a while, the bag’s virality has catalyzed a vicious cycle of OOS notifications: Customers kept talking about them, and Lululemon kept selling out of ‘em.

Read more at GQ

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