“Universal’s release of DreamWorks Animation’s The Croods: A New Age stayed on target from what we saw yesterday with an opening Wednesday of $1.85M in a very broken exhibition landscape where there’s only 2,650 theaters open right now out of national footprint of 5,5K.
“Croods 2 is booked at 2,211 theaters. Five-day projections are unpredictable as we don’t know how business will play out during the pandemic; there’s hope that Croods 2 might do $10M by Sunday, but that’s a lofty hope.
“In a normal market, moviegoing eases on Thanksgiving Day, and Black Friday is one of the busiest B.O. days of the year. Lord knows what the trends are now.”
Read more at Deadline
