“Taco Bell’s latest marketing venture, a pop-up hotel, opened at 10 a.m. Pacific Time on Thursday. The rooms sold out within two minutes.
“The resort has been called “The Bell: A Taco Bell Hotel and Resort.” It’s located in Palm Springs, California.
“The company is taking over the V Palm Springs hotel for an extended weekend in August. The plans for an exclusive, Taco Bell-themed resort were released in May.
“It’s a promotion, of course, and a common tactic for fast-food chains. The pop-up gives the restaurant a chance to set itself apart in a crowded market, where value meals may not be enough. Ideally, they raise brand awareness and create buzz around the brand on social channels.”
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