They got people to recycle and take the stairs instead of the escalator. Now they are getting people to put their rubbish in the bin by making it fun.
Volkswagen’s TheFunTheory.com encourages positive human behaviors by making what would otherwise be boring or not fun activities fun to do.
While the whole project does irk me a bit because adults are being treated like children, I do still love it. What adult doesn’t need a bit more fun in his or her life?
What makes the whole thing even better is people trying to figure out how the thing works. Three points for curiosity, people.
