Sometimes glancing out the window at the sky or analysing the posture of a cow in a field just isn’t enough to predict the activity of the weather, which is why Weather.com has developed the Blue Box Video Player.
Launched today, the service aims to provide viewers with breaking weather news and quick access to the site’s wide array of programming, including new shows such as Epic Conditions.
Users of the Blue Box Video Player can tab through video content, search by city and zip code, and also share their favourite clips with friends.
Blue Box’s interface is clear, simple and easy to use. But with its strong focus on North American weather, those outside the US probably won’t find too much to interest them. Content is also occasionally disrupted forceably by advertising, which really is quite annoying.