Awesome Swedish Marketing Stunt Video | 50 Cars Create One Bus

25 sec read

Every day thousands of Swedes drive to the airport. In an effort to get those cars off the road and encourage the drivers to catch a Flygbussarna bus instead, a marketing company got the cars off the road and turned them into a replica of the bus!

This incredible sculpture was created from 50 cars, and erected on the side of the main road to Stockholm airport.

I’m not really sure whether the car coach achieved its aim, but I’m sure you’ll agree that it’s pretty incredible to look at. It’s an innovative approach, and one that’s bound to get drivers to take notice. But whether they leave their car at home next time may be another matter!

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