This year Ben and Jerry’s started the “Do The World A Flavor” contest to find the next flavor they will add to their ice cream product line. The finalists from around the world will be flown to the Dominican Republic to meet Ben and Jerry.
In order to generate buzz for the contest, they commissioned a new web series called ‘The Scoop’ in which Ben and Jerry’s top two flavor experts fly around the world to find potential winning flavors.
No one really knows how to become “a flavor guru” but Arnold and Peter are living proof that the job indeed exists. In each episode of the series, the guys go around to different countries and do man-on-the-street style interviews to find out what ice cream flavor represents the country best.
Lately, they’ve been trekking around Europe to cities like Paris, Berlin, and Copenhagen with little luck at finding a new flavor. Maybe they’re really picky, or maybe they’d just like travel around the world and eat for as long as possible.
Berlin
In this episode, they guys interview people in Berlin, Germany. This is only the first of the planned 13 episodes to be released.
