If you want to make a successful viral video ad you have to offer the Internet community something not only worth watching but also worth sharing. I think ClearPlex pulled it off with this clip.
This video shows a grandma shooting the crap out of Apple products. First she starts with a MacBook Pro, using it as target practice, and then she moves on to a couple of iPhones.
These are thrown into the air clay pigeon-style, and she shoots them down like the badass she clearly is. But wait, the one with a ClearPlex screen protector on it survives pretty much intact. Result!
This is a great viral video ad that I have no hesitation is spreading across the InterWebs. If a company puts the effort in then they should be rewarded with a hit.
